| 000 | 00979nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20221126162703.0 | ||
| 008 | 221126s2015 enk eng | ||
| 020 | _a9781292016788 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 | 0 | 0 |
_aHF 5415 _bA75M 2015 |
| 100 | 0 |
_aArmstrong, Gary _996294 |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler. |
| 250 | _a12th Edition | ||
| 260 |
_aBoston : _bPearson, _c2015 |
||
| 300 |
_a672 pages : _billustrations ; _c28 cm. |
||
| 449 | 0 | _a110241 | |
| 504 | _aIncludes appendix, glossary and index | ||
| 505 | 0 | _adefining marketing and the marketing process -- understanding the marketplace and customer value -- designing a customer value-driven marketing strategy and marketing mix | |
| 650 | 0 |
_aMARKETING _934000 |
|
| 700 | 0 |
_aKotler, Philip _9114321 |
|
| 850 | _aSPU | ||
| 910 |
_aบริจาค _c210922 _pF068813 |
||
| 942 |
_cGEN _2lcc |
||
| 998 |
_ajirawan 1122 _bjirawan 1122 |
||
| 999 | _c206996 | ||