| 000 | 01082nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20221126153903.0 | ||
| 008 | 221126s2015 nyua b 001 0 eng | ||
| 020 | _a9781259251634 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bP47B 2015 |
| 100 | 0 |
_aPerreault, William D. _9136975 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| 250 | _a14th Edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill Education, _c2015 |
|
| 300 |
_axliii, 717 pages : _bcolor illustrations ; _c28 cm |
||
| 449 | _a110241 | ||
| 504 | _aIncludes appendix | ||
| 505 | _aMarketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing market environment | ||
| 650 | 0 |
_aMARKETING _934000 |
|
| 700 | 0 |
_aCannon, Joseph P. _9178719 |
|
| 700 | 0 |
_aMcCarthy, E. Jerome _968898 |
|
| 850 | _aSPU | ||
| 910 |
_aบริจาค _c210922 _pF068810 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_ajirawan 1122 _bjirawan 1122 |
||
| 999 | _c206995 | ||