000			01724nmm a22003617a 4500
003			SPU
005			20210703232407.0
008			210519b2016 sz |||||o|||| 00| 0 eng d
020			_a9783319219905 (E-book)
040			_aSPU
050		4	_aHF5 415.1265 _bL66S 2016
100			_aLooy, Amy van _9242332
245	1	0	_aSocial media management : _btechnologies and strategies for creating business value / _cAmy Van Looy _h[electronic resource]
260			_aCham, Switzerland : _bSpringer, _c2016
300			_a1 online resource (xix, 250 pages) : _billustrations.
449			_a110203
449			_a110243
490	1		_aSpringer texts in business and economics, _x2192-4333
504			_aIncludes bibliographical references and index
505			_aIntroduction -- Definitions, Social Media Types, and Tools -- Social Media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- Social Network Data and Predictive Mining (Business Intelligence 2) -- e-Recruitment -- Crowdfunding
650		0	_aSOCIAL MEDIA _9200011
650		0	_aINTERNET MARKETING _946868
650		0	_aBUSINESS _xCOMPUTER NETWORK RESOURCES _955632
650	2	0	_aIT IN BUSINESS _9242333
650	2	0	_aE-BUSINESS/E-COMMERCE _9238236
650	2	0	_aHUMAN RESOURCE MANAGEMENT _9153800
830			_aSpringer texts in business and economics. _x2192-4333 _9238278
850			_aSPU
856	4	0	_uhttps://drive.google.com/file/d/1fSkwW86y2jMIghLG0onenznXFqKP4ygi/view?usp=sharing _yView Full-text
910			_aLibrary _bSpringer _c190521
942			_2lcc _cEBK
998			_aniparat 0521
999			_c201799