000			01906nmm a22002657a 4500
003			SPU
005			20210701221423.0
008			210518b2016 gw |||||o|||| 00| 0 eng d
020			_a9783319230122 (E-book)
040			_aSPU
050		4	_aHD 2891.85 _bM84 2016
245	0	0	_aMultinational Management : _ba Casebook on Asia's Global Market Leaders / _cedited by Rien T. Segers _h[electronic resource]
250			_aFirst edition
260			_aCham, Switzerland : _bSpringer International Publishing, _c2016
300			_a1 online resource (XIV, 363 pages) : _b93 illustrations, 8 illustrations in color
449			_a110240
505	0		_aChina : Building a Global Imperium on Information and E-Commerce -- Geely : A Smart Automotive Company and Volvo Owner -- Haier : How One of China's First Global Brands Keeps Expanding -- Huawei : A Telecom Giant on the Rise to a World Brand -- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation -- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships -- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses -- Infosys : Exporting India's IT Revolution to the World -- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand -- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy -- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs -- South Korea: Lotte : Fast Global Market Entries Through Acquisition -- Vietnam: Vinamilk : Partnering up to Expand on the World Market
650		0	_aINTERNATIONAL BUSINESS ENTERPRISES _zASIA _995348
700			_aSegers, Rien T. _eeditor. _9242278
850			_aSPU
856	4	0	_uhttp://link.springer.com/10.1007/978-3-319-23012-2 _yView Full-text
910			_aLibrary _bSpringer _c180521
942			_2lcc _cEBK
998			_aniparat 0521
999			_c201779