000			02964nam a22003377a 4500
003			SPU
005			20251201094945.0
008			210303s2017 maua|||| |||| 00| 0 eng d
020			_a1592535577
040			_aSPU
049			_amain
050	0	0	_aNC 1001.6 _bV57D 2006
100			_aVisocky O'Grady, Jennifer _9241201
245	1	2	_aA designer's research manual : _bsucceed in design by knowing your clients and what they really need / _cJenn & Kenneth Visocky O'Grady.
250			_aSecond deition
260			_aGloucester, Mass. : _bRockport Publishers, _c2017
300			_a192 pages : _billustrations ; _c26 cm.
449			_a111006
490	1		_aDesign field guides
504			_aIncludes index
505			_aAn overvew of research in graphic desing -- Research strategies+tactics -- Practicing a research-driven approach -- Project spotlights
520			_a"Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description.
650		0	_aCOMMERCIAL ART _zUnited States _xUNITED STATES _xMARKETING _976199
650		0	_aGRAPHIC ARTS _zUNITED STATES _xMARKETING _9158937
700			_aVisocky O'Grady, Kenneth _9241203
830		0	_aDesign field guides. _9158447
850			_aSPU
910			_aคณะดิจิทัลมีเดีย สาขาการออกแบบกราฟิก หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 _bร้านคิโนะคูนิยะ _c021220 _pF068170
942			_2lcc _cGEN
998			_aniparat 0321 _bniparat 0321
999			_c201049 _d201049