000			01691nmm a22003255a 4500
003			SPU
005			20210703205017.0
008			201003b2019 gw |||||o|||| 00| 0 eng d
020			_a9783319720005 (E-book)
040			_aSPU
049			_amain
050			_aP 96.M34 _bN62M 2019
100			_aNoam, Eli M. _9238791
245	1	0	_aMedia and Digital Management / _cby Eli M. Noam. _h[electronic resource]
250			_aFirst edition
260			_aCham, Switzerland : _bSpringer International Publishing, _c2019
300			_a1 online resource (XVIII, 479 pages 68 illustrations, 67 illustrations in color.)
449			_a110608
505	0		_aOverview -- Introduction -- The Information Environment -- Production -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management -- Managing Law and Regulation -- III Marketing -- Demand and Market Research for Media and Information Products -- Marketing of Media and Information -- Pricing of Media and Information -- Strategy Planning in Media and Information Firms -- Concluding Observations.
650		0	_aCOMMUNICATION _936013
650		0	_aINDUSTRIAL MANAGEMENT _935024
650		0	_aMANAGEMENT INFORMATION SYSTEMS _935137
650	2	0	_aBUSINESS INFORMATION SYSTEMS _9238650
650	2	0	_aMEDIA MANAGEMENT _9238894
850			_aSPU
856			_uhttps://drive.google.com/file/d/1ccHbUCk1_k-cJRK8_jYWbhGAQp4Cs1W9/view?usp=sharing _yView Full-text
910			_aLibrary _bSpringer _c031020
942			_2lcc _cEBK
998			_ajirawan 1020
999			_c198845