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| 003 | SPU | ||
| 005 | 20210702134650.0 | ||
| 008 | 210623b2018 si |||||o|||| 00| 0 eng d | ||
| 020 | _a9789811052187 (E-book) | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
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_aHF 5415.2 _bM66M 2018 |
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| 100 | 0 |
_aMooi, Erik _9183868 |
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| 245 | 1 | 0 |
_aMarket research : _bthe process, data, and methods using Stata / _cErik Mooi, Marko Sarstedt, Irma Mooi-Reci _h[electronic resource] |
| 260 |
_aSingapore : _bSpringer, _c2018 |
||
| 300 | _a1 online resource | ||
| 449 | _a110203 | ||
| 490 | 1 |
_aSpringer texts in business and economics ; _v2192-4333 |
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| 505 | _aIntroduction to Market Research -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results | ||
| 650 | 0 |
_aMARKETING RESEARCH _934106 |
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| 650 | 0 |
_aMARKETING RESEARCH _xSTATISTICAL METHODS _9156437 |
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| 700 | 0 |
_aSarstedt, Marko _9183869 |
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| 700 |
_aMooi-reci, Irma _9238877 |
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| 850 | _aSPU | ||
| 856 |
_uhttps://drive.google.com/file/d/1Qn-Pd9NSNGKL0kxSkhYpngh-FtObEA16/view?usp=sharing _yView Full-text |
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_aLibrary _bSpringer _c011020 |
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_2lcc _cEBK |
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_ajirawan 1020 _bjirawan 1020 |
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