| 000 | 01151nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 20667820 | ||
| 003 | SPU | ||
| 005 | 20220321154031.0 | ||
| 008 | 180913s2019 enka b 001 0 eng | ||
| 010 | _a 2018043038 | ||
| 020 | _a9781138332089 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bA47A 2019 |
| 100 |
_aAlsem, K. J. _9238530 |
||
| 245 | 1 | 0 |
_aApplied strategic marketing : _ba step-by-step approach / _cKarel Jan Alsem. |
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group. _c2019 |
|
| 300 |
_axii, 424 pages : _billustrations ; _c25 cm |
||
| 449 | _a110203 | ||
| 504 | _aIncludes bibliographical references (pages 411-416) and index. | ||
| 505 | _aIntroduction and marketing planning -- Situation analysis -- Corporate decisions and marketing decisions -- Implementation | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934000 |
|
| 850 | _aSPU | ||
| 910 |
_aคณะบริหารธุรกิจ งาน SPU Library 2019 _bร้าน Leader & Register _c260820 _pF068112 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_aJirawan 0820 _bJirawan 0820 |
||
| 999 | _c198618 | ||