000			01746nam a2200349 a 4500
001			20644126
003			SPU
005			20230912115115.0
008			180824s2018 enk b 001 0 eng
010			_a 2018039084
020			_a9780749480370 (pbk.)
040			_aSPU
049			_amain
050	0	0	_aHF 5415 _bD55A 2018
082	0	0	_a658.8 _223
100			_aDimitriadis, Nikolaos _eauthor. _9238524
245	1	0	_aAdvanced marketing management : _bprinciples, skills and tools / _cNikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney.
250			_a1 Edition.
264		1	_aLondon ; _aNew York, NY : _bKogan Page, _c[2018]
300			_axxvii, 283 pages ; _c25 cm
449			_a110203
504			_aIncludes bibliographical references and index.
505	0		_aThe need for the new marketer -- Neuroscience skills: marketing and the human brain -- Predictive skills: marketing and data intelligence -- Innovation skills: marketing and creative thinking -- Adaptability skills: marketing and decision making -- The 4eps marketing mix, part 1: empathic product and experiential price -- The 4eps marketing mix, part 2: ever-present place and engaging promotion -- Reorganizing the marketing function -- Marketers: the new transformational leaders -- Glossary -- Index.
650		0	_aMARKETING _xPSYCHOLOGICAL ASPECTS _970584
650		0	_aDECISION MAKING _942170
700			_aDimitriadis, Neda Jovanovic _9238525
700			_aNey, Jillian _9238526
850			_aSPU
910			_aคณะบริหารธุรกิจ งาน SPU Library 2019 _bร้าน Leader & Register _c260820 _pF068113
942			_2lcc _cGEN
998			_aJirawan 0820 _bJirawan 0820
999			_c198617