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| 003 | SPU | ||
| 005 | 20210710172547.0 | ||
| 008 | 200814b2019 sz |||||o|||| 00| 0 eng d | ||
| 020 | _a9783319892924 (E-book) | ||
| 040 |
_aSPU _cSPU |
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| 050 | 4 |
_aHF 5411 _bH46E 2019 |
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| 100 |
_aHennig-Thurau, Thorsten, _d1967- _9238333 |
||
| 245 | 1 | 0 |
_aEntertainment science : _bdata analytics and practical theory for movies, games, books, and music / _cThorsten Hennig-Thurau, Mark B. Houston _h[electronic resource] |
| 260 |
_aCham, Switzerland : _bSpringer, _c2019 |
||
| 300 | _a1 online resource | ||
| 449 | _a110241 | ||
| 505 | 0 | _aForget the "nobody-knows-anything" mantra: it's time for entertainment science! -- The fundamentals of entertainment -- Why entertainment products are unique : key characteristics -- Why entertainment markets are unique: key characteristics -- Creating value, making money: essential business models for entertainment products -- The consumption side of entertainment -- Entertainment product decisions, episode 1: the quality of the entertainment experience -- Entertainment product decisions, episode 2: search qualities and unbranded signals -- Entertainment product decisions, episode 3 : brands as quality signals -- Entertainment product decisions, episode 4 : how to develop new successful entertainment products -- Entertainment communication decisions, episode 1 : paid and owned channels -- Entertainment communication decisions, episode 2 : "earned" channels -- Entertainment distribution decisions -- Entertainment pricing decisions -- Integrated entertainment marketing: creating blockbusters and niche products by combining product, communication, distribution, and pricing decisions | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 650 | 0 |
_aPERFORMING ARTS _xMARKETING _9238334 |
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| 650 | 0 |
_aINDUSTRIAL MANAGEMENT _935024 |
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_aMARKETING RESEARCH _934106 |
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_aBUSINESS _933278 |
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_aAMUSEMENTS _xMARKETING _9238335 |
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_aMASS MEDIA _xMARKETING _9238336 |
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| 700 |
_aHouston, Mark B. _9238337 |
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| 850 | _aSPU | ||
| 856 |
_uhttps://drive.google.com/file/d/1BXzVwYTUhW91Q2u1swaYEdLMbuekg2tg/view?usp=sharing _yView Full-text |
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_aLibrary _bSpringer _c140820 |
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