000			04099nam a22003377a 4500
003			SPU
005			20230922112651.0
008			200818b20202020enk||||| |||| 00| 0 tha d
020			_a9781107641426 (Paperback)
040			_aSPU
049			_amain
050			_aHF 5415.32 _bC35 2015
245	0	4	_aThe Cambridge handbook of consumer psychology / _cedited by Michael I. Norton, Derek D. Rucker, Cait Lamberton
250			_aFirst edition
260			_aNew York : _bCambridge University Press, _c2015
300			_axii, 767 pages : _billustrations ; _c25 cm
449			_a110203
490	1		_aCambridge handbooks in psychology
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: understanding consumers in the here, the now, and the tomorrow / Michael I. Norton, Derek D. Rucker, and Cait Lamberton -- Individual consumer decision making and behavior -- Consumer happiness and well-being / Cassie Mogilner and Michael I. Norton -- Attitude change and persuasion : past, present, and future / Zakary L. Tormala and Pablo Brol -- Consumer prediction : forecasted utility, psychological distance, and their intersection / Carey K. Morewedge and Hal E. Hershfield -- Consumer emotions / Eduardo B. Andrade -- Evolution and consumer behavior / Vladas Griskevicius and Kristina M. Durante -- Consumer neuroscience : revealing meaningful relationships between brain and consumer behavior / Hilke Plassmann and Uma R. Karmarkar -- Developmental consumer psychology : children in the twenty-first century / Lan Nguyen Chaplin and Paul M. Connell -- Consuming brands / Jill Avery and Anat Keinan -- User design through self-customization / Claudia Townsend, Ulrike Kaiser, and Martin Schreier -- Interpersonal and social consumer psychology -- Identity-signaling behavior / David Gal -- Coping research in the broader perspective : emotions, threats, mindsets and more / DaHee Han, Adam Duhachek, and Nidhi Agrawal -- Power and consumer behavior / Derek D. Rucker and Adam Galinsky -- Social hierarchy, social status and status consumption / David DuBois and Nailya Ordabayeva -- Word of mouth and interpersonal communication / Jonah Berger -- Gift giving / Morgan K. Ward and Cindy Chan -- Interpersonal influences in consumer psychology : when does implicit social influence arise? / Kirk Kristofferson and Katherine White -- Agency and communion as a framework to understand consumer behavior / Didem Kurt and Jeremy Frimer -- Online social interaction / Andrew Gershoff and Ashesh Mukherjee -- Societal structures -- Ethical consumption / Rebecca Walker Reczek and Julie R. Irwin -- Government efforts to aid consumer well-being : understanding federal health warnings and disclosures / Jeremy Kees, Scot Burton, and Craig Andrews -- Taxes and consumer behavior / Christopher Y. Olivola and Abigail B. Sussman -- Moral and political identity / Karen Page Winterich, Vikas Mittal, and Karl Aquino -- The consumer psychology of online privacy : insights and opportunities from behavioral decision theory / Leslie K. John -- Consumers and healthcare : the reluctant consumer / Janet A. Schwartz -- Social class and scarcity : understanding consumers who have less / Anuj K. Shah -- Why should we then share? collaborative consumption, from theoretical roots to new opportunities / Cait Lamberton -- Globalization, culture and consumer behavior / Carlos J. Torelli and Shirley Y.Y. Cheng.
650		0	_aCONSUMERS _xPSYCHOLOGY _957975
650		0	_aCONSUMER BEHAVIOR _986116
700			_aNorton, Michael I., _d1975- _9238374 _eedited
700			_aRucker, Derek D., _d1977- _9238375 _eedited
700			_aLamberton, Cait, _d1975- _9238376 _eedited
830			_aCambridge handbooks in psychology _9238377
850			_aSPU
910			_aศ.ดร.สุนีย์ มัลลิกะมาลย์ คณะนิติศาสตร์ งาน SPU Book Fair 2019 _bร้าน Medsciences Books _c140820 _pF068102
942			_2lcc _cGEN
998			_aniparat 0820 _bniparat 0820
999			_c198542