000 02154nmm a22003617a 4500
003 SPU
005 20210706130815.0
008 200807b2015 sz |||| o|||||00| 0 eng d
020 _a9783319100913 (E-book)
040 _aSPU
_cSPU
050 4 _aHF 5548
_bT87E 2015
100 0 _970021
_aTurban, Efraim
245 0 0 _aElectronic commerce :
_ba managerial and social networks perspective /
_cEfraim Turban ... [et al.]
_h[electronic resource]
250 _aEighth edition
260 _aCham, Switzerland :
_bSpringer,
_c2015
300 _a1 online resource (xxxix, 793 pages) :
_billustrations
449 _a110241
490 1 _aSpringer Texts in Business and Economics
504 _aIncludes bibliographical references and index
505 0 _aOverview of electronic commerce -- E-Commerce : mechanisms, infrastructure, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-Commerce -- Innovative EC systems : from E-Government to E-Learning, collaborativecommerce, and C2C commerce -- Mobile commerce and ubiquitous computing -- Social commerce : foundations social marketing, and advertising -- social enterprise and other social commerce topics.- marketing and advertising in E-Commerce -- E-Commerce security and fraud issues and protections -- Electronic commerce payment systems -- Order gulfillment along the supply Chain -- EC strategy, globalization, and SMEs -- Implementing EC systems : from justification to successful performance -- E-Commerce : regulatory, ethical, and social environments -- Launching a successful online business and EC projects
650 0 _aELECTRONIC COMMERCE
_xMANAGEMENT
_953452
650 0 _aELECTRONIC COMMERCE
_951312
700 _aKing, David
_9238273
700 _aLee, Jae Kyu
_9238274
700 0 _aLiang, Ting-Peng
_9119713
700 _aTurban, Deborrah C.
_9238275
830 _aSpringer texts in business and economics
_9238257
850 _aSPU
856 4 0 _uhttps://drive.google.com/file/d/16swRA6nmqrpFVPZixzxxdtJaD-_DYNZL/view?usp=sharing
_yView Full-text
910 _aLibrary
_bSpringer
_c070820
942 _2lcc
_cEBK
998 _aniparat 0820
999 _c198519