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| 005 | 20210705192420.0 | ||
| 008 | 200714b2019 enk|||||o|||| 00| 0 eng d | ||
| 020 | _a9783662567074 (E-book) | ||
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_aHF 5415.2 _bS27C 2019 |
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_aSarstedt, Marko _9183869 |
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| 245 | 1 | 2 |
_aA concise guide to market research : _bthe process data and methods using IBM SPSS statistics / _cErik Mooi, Marko Sarstedt _h[electronic resource] |
| 250 | _aThird edition | ||
| 260 |
_aBerlin, Germany : _bSpringer, _c2019 |
||
| 300 | _a1 online resource (396 pages) | ||
| 449 | _a110203 | ||
| 490 | 1 | _aSpringer texts in business and economics | |
| 505 | 0 | _aIntroduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results | |
| 650 | 0 |
_aMARKETING RESEARCH _xSTATISTICAL METHODS _9156437 |
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| 650 | 0 |
_aMANAGEMENT SCIENCE _938253 |
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| 700 | 0 |
_aMooi, Erik _9183868 |
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_aSpringer texts in business and economics. _0http://id.loc.gov/authorities/names/no2011127990 |
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_uhttps://drive.google.com/file/d/1MxWAxi7YJsvwsA1dAcVzZ08dpdSIo3H6/view?usp=sharing _yView Full-text |
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_aLibrary _bSpringer _c140720 |
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