000			01388aam a2200253 4500
003			SPU
005			20200715141940.0
008			200715b th ||||| |||| 00| 0 eng d
020			_a9781292042916 _c1660
040			_aSPU
049			_aSPU_CHN
050			_aHD 9980.5 _bK36S 2014
100			_9237892 _aKandampully, Jay
245			_aServices management / _cJay Kandampully
260			_aHarlow : _bPearson Education, _c2014
300			_aII, 380 p. : _bill. ; _c28 cm.
505			_aThe Metamorphosis of Services p.1-28 -- The Nature of Services p.29-54 -- Quality--The Core Service p.55-100 -- Understanding Customer Needs p.101-138 -- The Service Vision p.139-176 -- Moern Marketing--External Service Implications p.177-214 -- Modern Marketing--Internal Management Implications p.215-260 -- Empowerment, Guarantees, and Recovery p.261-298 -- Global Strategies for Hospitality Services p.299-338 -- Technology and Its Applications p.339-372
650		0	_946721 _aSERVICE INDUSTRIES _xMANAGEMENT
650		0	_946741 _aSERVICE INDUSTRIES _xMARKETING
850			_aSPU
910			_aคณะโลจิสติกส์และซัพพลายเชน _bศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย สาขา ม.บรูพา _c230520 _pB009193
942			_2lcc _cGEN
998			_bmonthira 150720 _atanuchcha 150720
999			_c197634