000			aam a22 4500
999			_c197623
003			SPU
005			20200527152207.0
008			200527b xxu||||| |||| 00| 0 eng d
020			_a9781292314969 _c1230
040			_aSPU
049			_aSPU_CHN
050			_aHD 69.B7 _bK48S 2020
100	0		_9121456 _aKeller, Kevin Lane, _d1956-
245			_aStrategic brand management: Building, measuring, and managing brand equity / _cKevin Lane Keller & Vanitha Swaminathan
246			_aStrategic brand management
250			_a5th ed.
260			_aHarlow : _bPearson Education Limited, _c2020
300			_a621 p. : _bill. ; _c28 cm.
505			_aPART I : Opening Perspectives p.31-66
505			_aPART II : Developing a Brand Strategy p.67-140
505			_aPART III : Designing and lmplementing Brand Marketing Programs p.141-326
505			_aPART IV : Measuaring and Interpreting Brand Performance p.327-424
505			_aPART V : Growing and Sustaining Brand Equity p.425-578
505			_aPART VI : Closing Perspectives p.579
650	0	0	_9121457 _aBRAND NAME PRODUCTS _xMANAGEMENT
650	0	0	_951706 _aBRAND NAME PRODUCTS
650	0	0	_949600 _aPRODUCT MANAGEMENT
650		0	_9237270 _aBRAND MANAGEMENT
650	0	0	_934112 _aMARKETING _xMANAGEMENT
650	0	0	_9160068 _aBRANDING (MARKETING)
700			_9237269 _aVanitha Swaminathan _eCo-author
850			_aSPU
942			_2lcc _cGEN
998			_bmonthira 270520 _atanuchcha 270520