000			nam a22 a 4500
999			_c197346
003			SPU
005			20200311155400.0
008			200311b20202020enk||||| |||| 00| 0 tha d
020			_a9781349949755
040			_aSPU
049			_amain
050			_aHF 5415.1255 _bY68B 2014
100	1		_aYoung, Antony, _d1964-
245	1	0	_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young
250			_a2nd edition.
260			_aNew York : _bPalgrave Macmillan, _c2014
300			_axii, 242 pages ; _c25 cm
449			_a110240
449			_a110203
504			_aIncludes bibliographical references and index
505	2		_aGoogle and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women)
650	0	0	_aBRANDING (MARKETING) _9160068
650	0	0	_aINTERNET MARKETING _946868
650	0	0	_aSOCIAL MEDIA _9200011
850			_aSPU
910			_aคุณณิชาภา ดำจันทร์ สั่งซื้องาน SPU Book Fair 2019 _bร้าน Kinokuniya _c110320 _pF068062
942			_2lcc _cGEN
998			_aniparat 0320