| 000 | 01233nam a2200325 a 4500 | ||
|---|---|---|---|
| 999 | _c197283 | ||
| 001 | 1077592633 | ||
| 003 | SPU | ||
| 005 | 20230216151555.0 | ||
| 008 | 200309b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a2018054782 | ||
| 020 | _a9789813275461 | ||
| 040 | _aSPU | ||
| 050 | 0 | 0 |
_aHF 5415.12.A8 _bK67A 2019 |
| 100 |
_aKotler, Philip R. _9234661 |
||
| 245 | 1 | 0 |
_aAsian competitors : _bmarketing for competitiveness in the age of digital consumers / _cPhilip Kotler, Hermawan Kartajaya, Den Huan Hooi |
| 260 |
_aSingapore : _bWorld Scientific Publishing Co. Pte. Ltd., _c2019 |
||
| 300 |
_axvi, 325 pages ; _c24 cm |
||
| 449 | _a110203 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | _aMarketing is transforming | ||
| 505 | _aMarketng is creating | ||
| 650 | 0 | 0 |
_aMARKETING _zASIA _957959 |
| 650 | 0 |
_aINTERNET MARKETING _zASIA _vCASE STUDIES _9236955 |
|
| 700 | 1 |
_aKartajaya, Hermawan, _d1947- _eauthor _9215153 |
|
| 700 | 1 |
_aHooi, Den Huan, _eauthor _9156806 |
|
| 850 | _aSPU | ||
| 910 |
_aดร.อภิชญา พิภวากร คณะบริหารธุรกิจ งาน SPU Book Fair 2019 _bร้าน I Books _c040320 _pF068060 |
||
| 942 |
_2lcc _cGEN |
||
| 998 | _aJim 0320 | ||