| 000 | 02752nam a22003257a 4500 | ||
|---|---|---|---|
| 999 | _c197230 | ||
| 001 | 957134094 | ||
| 003 | SPU | ||
| 005 | 20230910163434.0 | ||
| 008 | 161014s2018 caua b 001 0 eng | ||
| 010 | _a2016034255 | ||
| 020 | _z9781483383521 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 |
_aHB 615 _bN42E 2018 |
||
| 100 | 1 | _aNeck, Heidi M., | |
| 245 | 1 | 0 |
_aEntrepreneurship : _bthe practice and mindset / _cHeidi M. Neck, Babson College, Christopher P. Neck, Arizona State University, Emma L. Murray. |
| 260 |
_aLos Angeles : _bSAGE, _c2018 |
||
| 300 |
_axxx, 530 pages : _billustrations ; _c27 cm |
||
| 449 | _a110236 | ||
| 504 | _aIncludes bibliographical references (pages 500-515) and indexes. | ||
| 505 | 0 | _aPart I. Introducing the entrepreneurial lifestyle. Entrepreneurship : a global social movement ; Practicing entrepreneurship ; Developing an entrepreneurial mindset ; Supporting social entrepreneurship -- Part II. Creating and finding opportunities. Generating new ideas ; Using design thinking ; Testing and experimenting in markets -- Part III. Evaluating and acting on opportunities. Building business models ; Planning for entrepreneurs ; Creating revenue models ; Learning from failure -- Part IV. Resourcing new opportunities. Bootstrapping for resources ; Financing for startups ; Appendix A. Financing statements and projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your idea ; Appendix B. The pitch deck -- Glossary. | |
| 520 | _a"This book catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey."--Publisher. | ||
| 650 | 0 | 0 |
_aENTREPRENEURSHIP _941018 |
| 700 | 1 | _aNeck, Christopher P., | |
| 700 | 1 | _aMurray, Emma L., | |
| 850 | _aSPU | ||
| 910 |
_aดร. เกรียงไกร สัจจะหฤทัย คณะสหวิทยาการจัดซื้อ งาน SPU Book Fair 2019 _bร้าน Booknet _c070220 _pF067988 |
||
| 942 |
_2lcc _cGEN |
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| 998 | _aJim 0320 | ||