000			cam a22 i 4500
999			_c197221
003			SPU
005			20200303162902.0
007			ta
008			200303b20202020enk||||| |||| 00| 0 tha d
020			_a9781473951983
040			_aSPU
049			_amain
050			_aHF 5415.1255 _bB48B 2018
100	1		_aBeverland, Michael. _9613507
245	1	0	_aBrand management : _bco-creating meaningful brands / _cMichael Beverland.
260			_aLondon : _bSAGE, _c2018
300			_axvi, 400 pages : _bcol. illustrations ; _c23 cm
449			_a111201
504			_aIncludes bibliographical references and index
505	0		_aPart I: Foundations of co-creating brand meaning – 1. Brands and branding – 2. Understanding brand users – 3. Brand equity – 4. Data, insights, and measurement – Part II: Co-creating brand meaning over time – 5. The beginnings-new brand co-creation – 6. Building and maintaining a brand’s position – 7. Extending the brand, partnering, and managing brand portfolios – 8. Brand innovation: Revitalizing and refreshing brands – Part III: Brand management challenges – 9. Global branding – 10. Corporate branding, services, and business-to-business branding – 11. Ethics and brands – 12. Managing brand crisis.
650	0	0	_aBRANDING (MARKETING) _9160068
850			_aSPU
910			_aคณะสหวิทยาการ ดร.เกรียงไกร สัจจะหฤทัย งาน SPU Book Fair 2019 _bร้าน BookNet _c070220 _pF068002
942			_2lcc _cGEN
998			_aniparat 0320