000			02612aam a2200313 4500
999			_c196951
003			SPU
005			20201115123835.0
008			200306b xxu||||| |||| 00| 0 eng d
020			_a9781292208787 _c1165.00
040			_aSPU
049			_aSPU_CHN
050			_aHD 30.4 _bS28R 2019
100	0		_9145705 _aSaunders, Mark _d1959-
245			_aResearch methods for business students / _cMark N.K. Saunders, Philip Lewis & Adrian Thornhill
250			_a8th ed
260			_bPearson, _c2019 _aHarlow, England :
300			_axxxiii, 833 p. : _bill. ; _c27 cm.
505			_aBusiness and management research, reflective diaries and the purpose of this book pp. 2-25 -- Choosing a research topic and developing your research proposal pp. 26-71 -- Critically reviewing the literature pp. 72-127 -- Understanding research philosophy and approaches to theory development pp. 128-171 -- Formulating the research design pp. 172-231 -- Negotiating access and research ethics pp. 232-291 -- Selecting samples p. 292-337 -- Utilising secondary data pp. 338-377 -- Collecting data through observation pp. 378-433 -- Collecting primary data using research interviews and research diaries pp. 434-501 --.Collecting primary data using questionnaires pp. 502-563 -- Analysing data quantitatively pp. 564-635 -- Analysing data qualitatively pp. 636-705 -- Writing and presenting your project report pp 706-752
520			_aResearch Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research
650	0	0	_940077 _aBUSINESS _xRESEARCH
650	0	0	_938947 _aBUSINESS _xRESEARCH _xMETHODOLOGY
650	0	0	_938946 _aMANAGEMENT _xRESEARCH _xMETHODOLOGY
700			_9236915 _aLewis, Philip _eCo-author
700			_9236916 _aThornhill, Adrian _eCo-author
850			_aSPU
910			_aสำนักงานบัณฑิตวิทยาลัย _c290120 _pB009176
942			_2lcc _cGEN
998			_arattana 200520 _brattana 200520