000			02214aam a2200349 4500
999			_c196948
003			SPU
005			20201115123825.0
008			200310b xxu||||| |||| 00| 0 eng d
020			_a9781292220543 _c1375.00
020			_a1292220546
040			_aSPU
049			_aSPU_CHN
050			_aHD 38.7 _bS52B 2018
100			_9236968 _aSharda, Ramesh
245			_aBusiness intelligence, analytics, and data science : _ba managerial perspective / _cRamesh Sharda, Dursun Delen & Efraim Turban
250			_a4 th ed _bglobal edition
260			_aHarlow, England : _bPearson, _c2018
300			_a512 p: _bcol. ill ; _c26 cm.
500			_awith contributions to previous editions by, J.E. Aronson, Ting-Peng Liang, David King
505			_aAn overview of business intelligence, analytics, and data science pp. 29-78 -- Descriptive analytics I: Nature of data, statistical modeling, and visualization pp. 79-152 -- Descriptive analytics II: Business intelligence and data warehousing pp. 153-214 -- Predictive analytics I: Data mining process, methods, and algorithms pp. 215-272 -- Predictive analytics II:Text, web, and social media analytics pp. 273-344 -- Predictive analytics: Optimization and simulation pp. 345-394 -- Big data concepts and tools pp. 395-442 -- Future trends, privacy and managerial considerations in analytics pp 443-492
520			_aFor courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
650	0	0	_989675 _aBUSINESS INTELLIGENCE
650	0	0	_935024 _aINDUSTRIAL MANAGEMENT
650	0	0	_935576 _aPRODUCTION MANAGEMENT
650		0	_9235534 _aHUMANITIES AND SOCIAL SCIENCES
700			_9236969 _aDelen, Dursun _eCo-Author
700	0		_aTurban, Efraim _eCo-Author _970021
850			_aSPU
910			_aสำนักงานบัณฑิตวิทยาลัย _c290120 _pB009164
942			_2lcc _cGEN
998			_arattana 210520 _brattana 210520