000			01715aam a2200301 4500
999			_c195714
003			SPU
005			20240106102152.0
008			200109b xxu||||| |||| 00| 0 eng d
020			_a9781292241579 _c1165
040			_aSPU
049			_aSPU_CHN
050			_aHF 5415.1265 _bC42D 2019
100	0		_988016 _aChaffey, Dave, _d1963-
245			_aDigital Marketing: Strategy, Implementation and practice / _cDave Chaffey and Fiona Ellis-Chadwick
250			_a7th ed.
260			_aHarlow : _bPearson, _c2019
300			_aXXX, 545 p. : _bill. ; _c26 cm.
505			_aPart 1 Digital marketing fundamentals page 2-3 -- Introducing digital marketing page 4-45 -- Online marketplace analysis: micro-environment page 46-90 -- The digital macro-environment page 91-133 -- Part 2 Digital marketing strategy development page 134-135 -- Digital marketing strategy page 136-188 -- Digital media and the marketing mix page 189-232 -- Relationship marketing using digital platforms page 233-281 -- Part 3 Digital marketing: implementation and practice page 282-283 -- Delivering the digital customer experience page 284-351 -- Campaign planning for digital media page 352-395 -- Marketing communications using digital media channels page 396-460 -- Evaluation and improvement of digital channel performance page 461-502
650	0	0	_946868 _aINTERNET MARKETING
650	0	0	_986116 _aCONSUMER BEHAVIOR
650	0	0	_938846 _aDIRECT MARKETING
650	0	0	_936840 _aSTRATEGIC PLANNING
650	0	0	_953452 _aELECTRONIC COMMERCE _xMANAGEMENT
700			_9236222 _aEllis-Chadwick, Fiona _eCo-author
850			_aSPU
942			_2lcc _cGEN
998			_aarpa 090120 _barpa 090120