000			02544ctm a2200385 i 4500
999			_c194844
001			20115424
003			SPU
005			20190712163739.0
008			171009t20182018nyu b 001 0 eng c
010			_a 2017023652
020			_a9781138688988 (pbk)
040			_aSPU
049			_amain
050	0	0	_aP 96.E25 _bL43U 2018
100	1		_aLee, Micky, _eauthor.
245	1	0	_aUnderstanding the business of global media in the Digital Age / _cMicky Lee and Dal Yong Jin.
264		1	_aNew York ; _aLondon : _bRoutledge, Taylor & Francis Group, _c2018.
264		4	_c©2018
300			_avii, 269 pages ; _c25 cm
449			_a110612
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction and overview -- The history of the study of the business of media -- Theories and approaches to study the business of media -- Economies -- Politics -- Technologies -- Civil societies -- Cultures -- Labor -- Conclusion.
520			_a"This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries"-- _cProvided by publisher.
650	0	0	_aMASS MEDIA _xECONOMIC ASPECTS _9129410
650	0	0	_aMASS MEDIA _xMANAGEMENT _9157483
650		0	_aMASS MEDIA AND GLOBALIZATION _9234193
700	1		_aJin, Dal Yong, _d1964- _eauthor.
850			_aSPU
910			_aSS วิยะดา ศิริมาณนท์ คณะนิเทศศาสตร์ _bร้านเมดซายน์ บุ๊ค _c100719 _pF067810
942			_2lcc _cGEN
998			_ajirawan 0719 _bjirawan 0719