000			aam a22 4500
999			_c194682
003			SPU
005			20190828141156.0
008			190828b xxu||||| |||| 00| 0 eng d
020			_a9781292020037 _c1730
040			_aSPU
049			_aSPU_CHN
050			_aTX 911.3.M3 _bK67M 2014
100			_9234661 _aKotler, Philip R.
245			_aMarketing for hospitality and tourism / _cPhilip R. Kotler, John T. Bowen & James Makens
250			_a6th ed.
260			_c2014 _aHarlow : _bPearson,
300			_aII, 630 p. : _bill. ; _c28 cm.
505			_a1. Introduction: Marketing for hospitality and tourism page 1-34 -- 2. Service characteristics of hospitality and tourism marketing page 35-60 -- 3. The marketing environment page 61-92 -- 4. The role of marketing in strategic planning page 93-122 -- 5. Marketing information systems and marketing research page 123-162 -- 6. Consumer markets and consumer buying behavior page 163-192 -- 7. Organizational buyer behavior of group market page 193-216 -- 8. Market segmentation, targeting, and positioning page 217-246 -- 9. Designing and managing products page 247-284
505			_a10. Internal marketing page 285-310 -- 11. Pricing Products: Pricing considerations, approaches, and strategy page 311-348 -- 12. Distribution channels page 349-378 -- 13. Promoting products: Communication and promotion policy and advertising page 379-422 -- 14. Promoting products: Public relations and sales promotion page 423-452 -- 15. Professional sales page 453-494 -- 16. Direct and online marketing: Building customer relationships page 495-528 -- 17. Destination marketing page 529-566 -- 18. Next year's marketing plan page 567-600
650	0	0	_951434 _aHOSPITALITY INDUSTRY _xMARKETING
650	0	0	_951467 _aTOURISM _xMARKETING
650	0	0	_951221 _aTOURISM
700	0		_9119014 _aBowen, John T. _eCo-author
700	0		_988239 _aMakens, James _eCo-author
850			_aSPU
942			_2lcc _cGEN
998			_amonthira 280819 _bmonthira 280819