000			nam a22 7a 4500
999			_c193581 _d193581
005			20190925143251.0
008			190319b xxu||||| |||| 00| 0 eng d
020			_a9780071324755
040			_aSPU
049			_aSPU_CHN
050			_aHD 30.28 _bT46C 2010
100	0		_969849 _aThompson, Arthur A.
245			_aCrafting and executing strategy = _bThe quest for competitive advantage: Concepts and cases / _cArthur A. Thompson, A. J. Strickland & John E. Gamble
246			_aCrafting and executing strategy
250			_a17th ed.
260			_aBoston : _bMcGraw-Hill, _c2010
300			_aXLV, 414 p. : _bill. ; _c25 cm.
505			_aPart One: Concepts and techniques for crafting and executing strategy page 3 -- Chapter 1 What is strategy and why is It important? page 4-21 -- Chapter 2 Leading the process of crafting and executing strategy page 22-53 -- Chapter 3 Evaluating a company's external environment page 54-99 -- Chapter 4 Evaluating a company's resources and competitive position page 100-137 -- Chapter 5 The five generic competitive strategies: Which one to employ? page 138-163 -- Chapter 6 Supplementing the chosen competitive strategy: Other important strategy choices page 164-205 -- Chapter 7 Strategies for competing in foreign markets page 206-237 -- Chapter 8 Diversification: Strategies for managing a group of businesses page 238-287 -- Chapter 9 Ethical business strategies, social responsibility, and environmental sustainability page 288-325 -- Chapter 10 Building an organization capable of good strategy execution page 326-355 -- Chapter 11 Managing internal operations: Actions that promote good strategy execution page 356-383 -- Chapter 12 Corporate culture and leadership: Keys to good strategy execution page 384-414
505			_aPart Two: Cases in crafting and executing strategy (No page number)
650		0	_9233103 _aEXECUTING _xSTRATEGIC
650	0	0	_936840 _aSTRATEGIC PLANNING
650	0	0	_950694 _aBUSINESS PLANNING
700	0		_9101083 _aStrickland, A. J. _eCo-author
700	0		_997864 _aGamble, John E. _eCo-author
850			_aSPU
942			_2lcc _cGEN
998			_arattanaporn190319 _amonthira 250919