000			aam a22 4500
999			_c191611
003			SPU
005			20190918115350.0
008			190918b xxu||||| |||| 00| 0 eng d
020			_a9781726831284 _c1000
040			_aSPU
049			_aSPU_CHG
050			_aHF 5415.123 _bC37I 2018
100			_9234883 _aCarlin, Eric
245			_aIntegrated digital marketing / _cEric Carlin
246			_aIntegrated digital marketing: The first playbook for integrated marketing with search engine marketing, social media marketing, content marketing, email marketing, and retargeting
260			_c2018 _aLexington, KY : _b[s.n.],
300			_a77 p. ; _c21 cm.
505			_aChapter 1 Assessment & analysis page 9-15 -- Chapter 2 Strategy development page 16-21 -- Chapter 3 Increasing awareness page 22-29 -- Chapter 4 Building consideration over competitors page 30-40 -- Chapter 5 Capturing shoppers with an intention to buy page 41-51 -- Chapter 6 Converting intentions into decisions to buy page 52-63 -- Chapter 7 Case study page 64-77
650	0	0	_9147060 _aSOCIAL MEDIA _xMARKETING
650	0	0	_934112 _aMARKETING _xMANAGEMENT
650	0	0	_934000 _aMARKETING
650	0	0	_951312 _aELECTRONIC COMMERCE
650	0	4	_961522 _aE-COMMERCE
650	0	0	_946868 _aINTERNET MARKETING
850			_aSPU
942			_2lcc _cGEN
998			_amonthira 180919 _bmonthira 180919