| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 | _c190140 | ||
| 001 | 915036522 | ||
| 003 | SPU | ||
| 005 | 20180818101725.0 | ||
| 008 | 180724s2018 si a 000 0 eng d | ||
| 020 | _a9789814455244 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 |
_aHF 5415 _bI22M 2015 |
||
| 100 | 1 | _aIacobucci, Dawn. | |
| 245 | 1 | 0 |
_aMarketing management in Asia / _cDawn Iacobucci, Randall E. Shannon, Nicholas Grigoriou |
| 260 |
_aSingapore : _bCengage Learning Asia Pte Ltd, _c2015 |
||
| 300 |
_a530 pages : _billustrations ; _c28 cm. |
||
| 449 | _a160412 | ||
| 504 | _aIncludes idnex | ||
| 505 | _aPart I : Marketing strategy | ||
| 505 | _aPart II : Product positioning | ||
| 505 | _aPart III : Positoning via price, place, and promotion | ||
| 650 | 0 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
| 650 | 0 | 0 |
_aMARKETING _zASIA _957960 _xCASE STUDIES |
| 691 | _aBBus-En. | ||
| 700 | 1 |
_aShannon, Randall E., _eauthor |
|
| 700 | 1 |
_aGrigoriou, Nicholas, _eauthor |
|
| 850 | _aSPU | ||
| 910 |
_aวิทยาลัยการท่องเที่ยวและการบริการ อ.พีรยา สุขกิจเจ จัดซื้องาน SPU Library Day 2017 _bร้าน Book Link _c160718 _pF067273 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_aniparat 0718 _bniparat 0718 |
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