| 000 | 01479cam a22003618a 4500 | ||
|---|---|---|---|
| 999 | _c190137 | ||
| 001 | 936205634 | ||
| 003 | SPU | ||
| 005 | 20230611152201.0 | ||
| 008 | 180724s2018 xxu 001 0 eng | ||
| 020 | _a9781944659011 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 |
_aHF 5415.22 _bL68S 2016 |
||
| 100 | 1 |
_aLovelock, Christopher H. _9100804 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock. |
| 250 | _a8th ed. | ||
| 260 |
_aNew Jersey : _bWorld Scientific, _c2016 |
||
| 300 |
_a783 pages : _billustrations ; _c28 cm. |
||
| 449 | _a160414 | ||
| 504 | _aIncldues index and glossary | ||
| 505 | _aPart I : Understanding service products, consumers, and markets | ||
| 505 | _aPart II : Applying the 4 ps of marketing to services | ||
| 505 | _aPart III : Managing the customer interface | ||
| 650 | 0 | 0 |
_aMARKETING _xMANAGEMENT _934000 |
| 650 | 0 | 0 |
_aPROFESSIONS _xMARKETING _952873 |
| 650 | 0 | 0 |
_aSERVICE INDUSTRIES _xMARKETING _946741 |
| 650 | 0 |
_aCUSTOMER SERVICES _xMARKETING _9229526 |
|
| 700 | 1 |
_aWirtz, Jochen. _9117258 |
|
| 850 | _aSPU | ||
| 910 |
_aวิทยาลัยการท่องเที่ยวและการบริการ อ.พีรยา สุขกิจเจ จัดซื้องาน SPU Library Day 2017 _bร้าน Book Link _c160718 _pF067272 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_aniparat 0718 _bniparat 0718 |
||