| 000 | 01210aam a2200313 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20200910100244.0 | ||
| 008 | 180724b xxu||||| |||| 00| 0 tha d | ||
| 020 | _a9781292089584 | ||
| 040 | _aSPU | ||
| 049 | _aSPU_CHG | ||
| 050 |
_aHF 5415.13 _bK67M 2018 |
||
| 100 | 0 |
_aKotler, Philip _9114321 |
|
| 245 |
_aMarketing management : _bAn Asian perspective / _cPhilip Kotler ... [et al.] |
||
| 250 | _a7th ed. | ||
| 260 |
_aHarlow, England : _bPearson; _c2018 |
||
| 300 |
_axxviii, 874 p. : _bill.; _c27 cm. |
||
| 504 | _aIncludes index | ||
| 505 | _aUnderstanding Marketing Management -- Capturing Marketing Insights -- Connecting with Customers -- Building Strong Brands -- Shaping the Market Offerings -- Delivering Value -- Communicating Value -- Creating Successful Long-Term Growth. | ||
| 650 | 0 | 0 |
_934112 _aMARKETING _xMANAGEMENT |
| 650 | 0 | 0 |
_957989 _aMARKETING _zASIA _xMANAGEMENT |
| 700 | 0 |
_9121456 _aKeller, Kevin Lane, _d1956- _eCo-Author |
|
| 700 | 0 |
_9144307 _aAng, Swee Hoon _eCo-Author |
|
| 700 | 0 |
_9125581 _aTan, Chin Tiong _eCo-Author |
|
| 700 | 0 |
_9207728 _aLeong, Siew Meng _eCo-Author |
|
| 850 | _aSPU | ||
| 942 |
_2lcc _cGEN |
||
| 998 |
_anutsara 240718 _bnutsara 240718 |
||
| 999 | _c189293 | ||