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020 _a9780814438701
_c620.00
040 _aSPU
049 _aSPU_CHN
050 _aHF 5438.25
_bC43Q 2018
100 _9228648
_aCherry, Paul
245 _aQuestions that sell: The powerful process for discovering what your customer really wants /
_cPaul Cherry
246 _aQuestions that sell
250 _a2nd ed.
260 _c2018
_aNew York :
_bAMACOM,
300 _axii, 227 p. :
_bill. ;
_c23 cm.
505 _aChapter 1: A few questions about...questions page 9-12
505 _aChapter 2: Deadly questions: Are your questions costing you business, leaving money on the table, and putting prospects to sleep? page 13-20
505 _aChapter 3: Are you a partner or a product peddler? the educational questions page 21-30
505 _aChapter 4: Lock-on questions and impact questions: How to uncover what your buyer won't-or can't-tell you page 31-48
505 _aChapter 5: Opening the floodgates: The power of expansion questions page 49-54
505 _aChapter 6: Comparison questions: Getting customers to think sideways page 55-62
505 _aChapter 7: Vision questions: Understanding your buyer's hopes, dreams, and desires page 63-72
505 _aChapter 8: Putting it all together: From prospect to close page 73-84
505 _aChapter 9: Try it yourself: A sales scenario to sharpen your questioning skills page 85-94
505 _aChapter 10: Qualifying questions: Get prospects to tell you why you should do business with them page 95-116
505 _aChapter 11: Alien Encounters: Questions for the first meeting that get buyers to open up page 117-124
505 _aChapter 12: More Problems = More Sales: Questions that enlarge the need page 125-134
505 _aChapter 13: Questions About BANT: Budget, authority, need, and timing page 135-144
505 _aChapter 14: For future sales, ask about the past page 145-148
505 _aChapter 15: Getting to yes without all the stress: Anxiety-free closing questions page 149-156
505 _aChapter 16: Upselling and cross-selling questions: Stop leaving money on the table and get your full share of the customers' business page 157-162
505 _aChapter 17: Relationship-building questions: Creating intimacy and trust page 163-170
505 _aChapter 18: Accountability questions: Hold buyers' feet to the fire-and have them love you for It page 171-176
505 _aChapter 19: Cold calling questions that get prospects talking page 177-182
505 _aChapter 20: Shots in the dark: Voice mail and email questions page 183-190
505 _aChapter 21: Your very best prospects: Using referral questions to build your own pipeline page 191-196
505 _aChapter 22: Social selling: Adapting tried-and-true questions for a new medium page 197-204
505 _aChapter 23: The keys to the castle: Questions for gatekeepers page 205-208
505 _aChapter 24: C-Suite questions: How to connect with top-level executives page 209-216
505 _aChapter 25: Presentation questions: How to keep buyers awake, engaged, and wanting to hear more page 217-222
650 0 0 _934828
_aSELLING
650 0 0 _934106
_aMARKETING RESEARCH
650 0 0 _951318
_aCUSTOMER RELATIONS
850 _aSPU
942 _2lcc
_cGEN
998 _aฐาปณีีภรณ์ 040418
_bฐาปณีีภรณ์ 150318