| 000 | aam a22 4500 | ||
|---|---|---|---|
| 999 | _c188039 | ||
| 003 | SPU | ||
| 005 | 20190918111159.0 | ||
| 008 | 180404b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9781292222691 _c1415.00 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 |
_aHF 5415.123 _bC56I 2018 |
||
| 100 | 0 |
_997022 _aClow, Kenneth E. |
|
| 245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow & Donald Baack |
||
| 250 | _a8 th ed. | ||
| 260 |
_c2017 _aBoston : _bPearson Education, |
||
| 300 |
_a508 p. : _bill. ; _c28 cm. |
||
| 505 | _aThe IMC foundation | ||
| 505 | _aIMC advertising tools | ||
| 505 | _aDigital and alternative marketing | ||
| 505 | _aIMC promotional tools | ||
| 505 | _aIMC ethics, regulation, and evaluation | ||
| 650 | 0 | 0 |
_948624 _aCOMMUNICATION IN MARKETING |
| 650 | 0 | 0 |
_936801 _aADVERTISING |
| 650 | 0 | 0 |
_943068 _aSALES PROMOTION |
| 700 | 0 |
_997023 _aBaack, Donald _eCo-author |
|
| 850 | _aSPU | ||
| 942 |
_2lcc _cGEN |
||
| 998 |
_aฐาปณีีภรณ์ 040418 _bฐาปณีีภรณ์ 150318 |
||