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| 999 |
_c186246 _d186246 |
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| 005 | 20250610132958.0 | ||
| 008 | 171004b xxu||||| |||| 00| 0 tha d | ||
| 020 | _a9781119341208 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 |
_aHF 5415 _bK67M 2017 |
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| 100 | 0 |
_9114321 _aKotler, Philip |
|
| 245 |
_aMarketing 4.0 : moving from traditional to digital / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan |
||
| 260 |
_aHoboken, New Jersey : _bWiley, _c2017 |
||
| 300 |
_axix, 184 p. ; _c24 cm. |
||
| 449 | _a110203 | ||
| 504 | _aIncludes index | ||
| 505 | _aFundamental trends shaping marketing | ||
| 505 | _aTactical marketing applications in the digital economy | ||
| 650 | 0 | 0 |
_934000 _aMARKETING |
| 650 | 0 | 0 |
_946868 _aINTERNET MARKETING |
| 700 | 0 |
_9156805 _aKartajaya, Hermawan, 1947- |
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| 700 |
_aIwan, Setiawan _9225708 |
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| 850 | _aSPU | ||
| 910 |
_aคณะบัญชี จัดซื้อ _c260917 _pF067046 |
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| 942 |
_2lcc _cGEN |
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| 998 |
_aniparat 1017 _bniparat 1017 |
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