000 03536cam a2200385Ii 4500
001 958125096
003 SPU
005 20240702100711.0
008 160816s2016 enka 001 0 eng d
020 _a9781474261623 (hbk.)
040 _aSPU
049 _amain
050 _aNC 1001.5
_bC73 2016
245 0 0 _aEpica.
_nBook 29,
_pCreative communications /
_ceditor, Mark Tungate
246 3 0 _aCreative communications
246 3 _aBook 29
246 3 4 _aEpica Awards
264 1 _aLondon :
_bBloomsbury Visual Arts,
_c2016
300 _a387 pages :
_billustrations (color) ;
_c31 cm
490 _aEpica
_v29
500 _a"Epica Awards."
500 _a"Advertising, design, media, PR, digital" -- cover
500 _aIncludes index
505 0 0 _gForeword /
_rby Matt Eastwood ;
_t2015 Winners ;
_tThe Jury ;
_tAwards Ceremony - Welcome to Berlin ;
_tNetwork of the Year ;
_tAgency of the Year ;
_tBrand of the Year --
_tGrand Prix 2015.
_tShiseido, "An Unexpected Beauty" ;
_tJohn Lewis, "Sail Season" ;
_tMINI, "The Austrian Job" ;
_tElaN, "Battle of the Sushi Cakes" --
_tFood & Drink. Food ;
_tConfectionery & Snacks ;
_tAlcoholic Drinks ;
_tNon-Alcoholic Drinks --
_tHealth, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics ;
_tPrescription & OTC ;
_tFashion, Footwear & Accessories --
_tLuxury & Premium Brands --
_tHousehold Products & Services.
_tHousehold Maintenance ;
_tHomes, Furnishings & Appliances ;
_tPersonal Electronics & Devices --
_tAutomotive.
_tAutomobiles ;
_tOther Vehicles ;
_tAutomotive Services & Accessories --
_tConsumer Services.
_tTelecommunications & Public Services ;
_tTransport & Tourism ;
_tRestaurants, Bars & Cafés ;
_tRetail Services ;
_tFinancial Services --
_tMedia & Entertainment. Media ;
_tRecreation & Leisure --
_tPublic Interest.
_tHealth & Safety ;
_tSocial ;
_tEnvironment --
_tBusiness to Business & Corporate.
_tProfessional Products & Services ;
_tCorporate Image --
_tRadio.
_tRadio Advertising --
505 0 0 _tDirect Marketing.
_tConsumer Direct ;
_tBusiness to Business Direct --
_tMedia Usage.
_tMedia Innovation-Traditional ;
_tMedia lnnovation-Alternative ;
_tCreative Technology --
_tBranded Content & Entertainment --
_tPR & Promotions.
_tPublic Relations ;
_tPromotions & Incentives ;
_tExperiential & Shopper Marketing --
_tCraft & Imagery.
_tCopywriting & Storytelling ;
_tAnimation ;
_tDirection & Cinematography ;
_tEditing & Special Effects ;
_tBest Use of Music ;
_tPrint Craft ;
_tAdvertising Photography ;
_tIllustration --
_tDesign.
_tGraphic Design ;
_tPublication Design ;
_tPackaging Design ;
_tProduct Design --
_tDigital, Online Campaigns.
_tFood & Drink ;
_tConsumer Services & Household ;
_tPublic Interest ;
_tHealth, Beauty & Fashion ;
_tAutomotive ;
_tMedia & Entertainment ;
_tLuxury ;
_tBusiness to Business & Corporate --
_tDigital.
_tWebsites ;
_tOnline Ads ;
_tOnline & Viral Films ;
_tOnline Social Networks ;
_tBranded Games ;
_tVirtual Reality --
_tMobile.
_tApps ;
_tMobile Sites ;
_tMobile Games ;
_tMobile Campaigns ;
_tMobile Social Networks --
_tIntegrated Campaigns --
_tHumour in Advertising
650 0 _aADVERTISING
_xAWARDS
_zEUROPE
_9225493
650 0 0 _a COMMERCIAL ART
_xAWARDS
_zEUROPE
_9100391
650 0 0 _aADVERTISING CAMPAIGNS
_xAWARDS
_zEUROPE
_9100392
650 0 _aGRAPHIC ARTS
_xAWARDS
_zEUROPE
_9225494
700 1 _aTungate, Mark,
_d1967-
_eeditor
850 _aSPU
910 _aคณะนิเทศศาสตร์ งาน SPU Book Fair 2017
_bร้านมาสเตอร์บุ๊คส์
_c010917
_pF066978
942 _2lcc
_cGEN
998 _ajirawan 0917
_bjirawan 0917
999 _c185965