| 000 | aam a22 4500 | ||
|---|---|---|---|
| 999 | _c185112 | ||
| 003 | SPU | ||
| 005 | 20170814105050.0 | ||
| 008 | 170814b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9789063693770 _c2160 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 |
_aHF 5415.1265 _bR36T 2014 |
||
| 100 |
_9224760 _aRappaport, Stephen D. |
||
| 245 |
_aThe Digital Metrics Field Guide : the definitive reference for brands using the web, social media, mobile media, or email / _cStephen D. Rappaport |
||
| 246 | _aThe Digital Metrics Field Guide | ||
| 260 |
_bBis Publishers, _c2014 _aAmsterdam : |
||
| 300 |
_a318 p. ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references | ||
| 505 | _aAcknowledgements | ||
| 505 | _aForeword | ||
| 505 | _aIntroduction | ||
| 505 | _aHow to Choose | ||
| 505 | _aThe Right Metrics | ||
| 650 | 0 | 0 |
_946868 _aINTERNET MARKETING |
| 650 | 0 | 0 |
_9160068 _aBRANDING (MARKETING) |
| 650 | 0 | 0 |
_9147060 _aSOCIAL MEDIA _xMARKETING |
| 650 | 0 | 0 |
_9182908 _aONLINE SOCIAL NETWORKS |
| 850 | _aSPU | ||
| 942 |
_2lcc _cGEN |
||
| 998 |
_amonthira 140817 _bmonthira 140817 |
||