| 000 | 01000aam a2200313 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20231128111731.0 | ||
| 008 | 170815b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9781292092485 _c1700 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 |
_aHF 5415 _bK67P 2016 |
||
| 100 | 0 |
_9114321 _aKotler, Philip |
|
| 245 |
_aPrinciples of Marketing / _cPhilip Kotler and Gary Armstrong |
||
| 250 | _a16th ed. | ||
| 260 |
_bPearson Education, _c2016 _aLondon : |
||
| 300 |
_a731 p. : _bill. ; _c28 cm. |
||
| 505 | _aDefining Marketing and the Marketing Process | ||
| 505 | _aUnderstanding the Marketplace and Customer Value | ||
| 505 | _aDesigning a Customer Value-Driven Strategy and Mix | ||
| 505 | _aExtending Marketing | ||
| 650 | 0 | 0 |
_934000 _aMARKETING |
| 650 | 0 | 0 |
_aMARKETING _xMANAGEMENT _934000 |
| 650 | 0 | 0 |
_9114322 _aMARKETING _xPLANNING |
| 700 | 0 |
_996294 _aArmstrong, Gary _eCo-author |
|
| 850 | _aSPU | ||
| 942 |
_2lcc _cGEN |
||
| 998 |
_amonthira 150817 _bmonthira 150817 |
||
| 999 | _c185078 | ||