000 aam a22 4500
999 _c185075
003 SPU
005 20170815154131.0
008 170815b xxu||||| |||| 00| 0 eng d
020 _a9781292153261
_c1660
040 _aSPU
049 _aSPU_CHN
050 _aHF 5415.2
_bB87M 2017
100 0 _970137
_aBurns, Alvin C.
245 _aMarketing Research /
_cAlvin C. Burns, Ann Veeck and Ronald F. Bush
250 _a8th ed.
260 _bPearson Education,
_c2017
_aHarlow :
300 _a489 p. :
_bill. ;
_c26 cm.
505 _aIntroduction to marketing Research
505 _aThe Marketing Research Industry
505 _aThe Marketing Research Process and Defining the Problem and Research Objectives
505 _aResearch Design
505 _aSecondary Data and Packaged Information
650 0 0 _934106
_aMARKETING RESEARCH
650 0 0 _934000
_aMARKETING
650 0 0 _9114322
_aMARKETING
_xPLANNING
700 _9224817
_aVeeck, Ann
_eCo-author
700 0 _970136
_aBush, Ronald F.
_eCo-author
850 _aSPU
942 _2lcc
_cGEN
998 _amonthira 150817
_bmonthira 150817