| 000 | aam a22 4500 | ||
|---|---|---|---|
| 999 | _c185070 | ||
| 003 | SPU | ||
| 005 | 20190201145734.0 | ||
| 008 | 170817b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9781292098449 _c1210 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 |
_aHF 5415 _bB59E 2016 |
||
| 100 | 0 |
_990811 _aBlythe, Jim |
|
| 245 |
_aEssentials of Marketing / _cJim Blythe and Jane Martin |
||
| 250 | _a6th ed. | ||
| 260 |
_bPearson Education, _c2016 _aHarlow : |
||
| 300 |
_axviii, 350 p. : _bill. ; _c26 cm. |
||
| 505 | _aWhat do marketers do? | ||
| 505 | _aThe marketing environment | ||
| 505 | _aConsumer and buyer behaviour | ||
| 505 | _aSegmentation, targeting and positioning | ||
| 505 | _aMarket research | ||
| 650 | 0 | 0 |
_934000 _aMARKETING |
| 650 | 0 | 0 |
_934112 _aMARKETING _xMANAGEMENT |
| 650 | 0 | 0 |
_9114322 _aMARKETING _xPLANNING |
| 700 |
_9224859 _aMartin, Jane _eCo-author |
||
| 850 | _aSPU | ||
| 942 |
_2lcc _cGEN |
||
| 998 |
_amonthira 170817 _bmonthira 170817 |
||