| 000 | aam a22 4500 | ||
|---|---|---|---|
| 999 | _c185063 | ||
| 003 | SPU | ||
| 005 | 20170817134817.0 | ||
| 008 | 170817b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9781292017310 _c1660 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 |
_aHF 5415.127 _bH66M 2017 |
||
| 100 |
_9224872 _aHooley, Graham |
||
| 245 |
_aMarketing Strategy & Competitive Positioning / _cGraham Hooley...[and others] |
||
| 250 | _a6th ed. | ||
| 260 |
_bPearson Education, _c2017 _aHarlow : |
||
| 300 |
_axv, 569 p. : _bill. ; _c27 cm. |
||
| 505 | _aMarketing Strategy | ||
| 505 | _aCompetitive Market Analysis | ||
| 505 | _aIdentifying Current and Future Competitive Positions | ||
| 505 | _aCompetitive Positioning Strategies | ||
| 505 | _aImplementing the Strategy | ||
| 650 | 0 | 0 |
_934112 _aMARKETING _xMANAGEMENT |
| 650 | 0 | 0 |
_949197 _aTARGET MARKETING |
| 650 | 0 |
_9224874 _aPOSITIONING (MARKETING) |
|
| 650 | 0 |
_9224875 _aMARKETING STRATEGY |
|
| 700 |
_9224876 _aPiercy, Nigel F. _eCo-author |
||
| 700 |
_9224877 _aNicoulaud, Brigitte _eCo-author |
||
| 700 |
_9224878 _aRudd, John M. _eCo-author |
||
| 850 | _aSPU | ||
| 942 |
_2lcc _cGEN |
||
| 998 |
_amonthira 170817 _bmonthira 170817 |
||