000			aam a22 4500
999			_c185062
003			SPU
005			20191117152830.0
008			170817b xxu||||| |||| 00| 0 eng d
020			_a9781292153100 _c1450
020			_a1292153105 _c1450
040			_aSPU
049			_aSPU_CHN _aSPU_CHG
050			_aHF 5415.32 _bS64C 2018
100	0		_970131 _aSolomon, Michael R.
245			_aConsumer Behavior : _bBuying, Having and Being / _cMichael R. Solomon
250			_a12th ed. _bGlobal Edition
260			_aHarlow, England : _bPearson Education, _c2018
300			_a623 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index
505			_aSection 1 Foundations of consumer behavior : Buying, having, and being: An Introduction to consumer behavior pp. 26-55 -- Consumer and social well-being pp. 56-93 -- Section 2 Internal influences on consumer behavior : Perception pp. 96-129 -- Learning and memory pp. 130-171 -- Motivation and affect pp. 172-199 -- The Self: Mind, gender, and body pp. 200-241 --. Personality, lifestyles, and values pp. 242-281 -- Section 3 Choosing and using products : Attitudes and persuasive communications pp. 284-333 -- Decision making pp. 334-379 -- Buying, using, and disposing pp. 380-411 -- Section 4 Consumer in their sociak and cultural settings : Groups and social media pp. 414-445 -- Income and social class pp. 446-477 -- Subcultures pp. 478-513 -- Culture pp. 514-565
650	0	0	_986116 _aCONSUMER BEHAVIOR
650	0	0	_9192838 _aCONSUMPTION (ECONOMICS)
650	0	0	_933225 _aECONOMICS
850			_aSPU
910			_aสำนักงานบัณฑิตวิทยาลัย _c121019 _pฺฌ001879
942			_2lcc _cGEN
998			_amonthira 170817 _arattana 051119 _bmonthira 170817