000			aam a22 4500
999			_c185058
003			SPU
005			20200520161434.0
008			170814b xxu||||| |||| 00| 0 eng d
020			_a9781292064390 _c1865
040			_aSPU
049			_aSPU_CHN
050			_aHD 62.4 _bC64I 2017
100	0		_9126741 _aCollinson, Simon
245			_aInternational business / _cSimon Collinson, Rajneesh Narula & Alan M. Rugman
250			_a7th ed.
260			_aHarlow, UK : _bPearson Education, _c2017
300			_axxxvi, 755 p. : _bill. ; _c26 cm.
505			_aPart 1 The World Of International Business: An Introduction to International Business pp. 3-39 -- General Frameworks in International Business pp.40-89 -- Multinational Enterprise, Innovation, amd Competitiveness pp.90-120
505			_aPart 2 The Environment Of International Business: International Polities pp. 123-151 -- International Culture pp. 152-182 -- International Trade pp .183-217 -- International Financial Markets and Institutions pp. 218-252
505			_aPart 3 Internation Business Strategies: Multinational Strategy pp. 255-289 -- Organizing Strategy pp. 290-317 -- Corporate Strategy and National Competitiveness pp. 318- 348 -- Multinational Enterprise as Responsible Stakeholders pp. 349-377
505			_aPart 4 Functional Area Strategies: Production Strategy pp. 381-415 -- Marketing Strategy pp. 416-446 -- Human Resource Management Strategy pp. 447-476 -- Political Risk and Negotiation Strategy pp. 477-510 -- International Financial Management pp. 511-546
505			_aPart 5 Regional Strategies: European Union pp. 549-581 -- Japan pp. 582-618 -- North America pp. 619-647 -- Emerging Economies pp. 648-681 -- China pp. 682-712
650	0	0	_937681 _aINTERNATIONAL BUSINESS ENTERPRISES _xMANAGEMENT
650	0	0	_933636 _aBUSINESS _xMANAGEMENT
700			_9224756 _aNarula, Rajneesh _eCo-author
700	0		_973167 _aRugman, Alan M. _eCo-author
850			_aSPU
910			_aสำนักงานบัณฑิตวิทยาลัย _c290120 _pB009167
942			_2lcc _cGEN
998			_amonthira 140817 _arattana 200320 _bmonthira 140817