000			01273nam a2200289 4500
999			_c181440
003			SPU
005			20200310165044.0
008			161206s2017 eng
020			_a9781138184794 _c2500
040			_aSPU
049			_aSPU_CHN _amain
050	0	0	_aP 90 _bS87 2017
245	1	0	_aStrategic communication: New agendas in communication / _cAnthony Dudo & LeeAnn Kahlor, Editor
246			_aStrategic communication
260			_aNew York : _bRoutledge, _c2017
300			_axii, 191 pages ; _c23 cm
449			_a111002
449			_a110608
504			_aIncludes bibliographical references and index
505	0		_aA story about stories in strategic communication page 1-19
505	0		_aStrategic storytelling: Narrative messaging in entertainment and emergent media page 20-41
505	0		_aThe promise of participatory media: Identifying the potential roles of influential content generators in prosocial strategic communication page 42-65
505	0		_aThe social nature of online media and its effects on behaviors and attitudes page 66-83
505	0		_aHow we talk and why it matters page 84-102
505	0		_aStrategic communication and U.S. national security affairs: Critical-cultural and Rhetorical perspectives page 103-124
505	0		_aMarketer-consumer language cooperation in strategic communication page 125-141
505	0		_aHow marketing communications influence the formation of food habits prior to adulthood page 142-162
505	0		_aSocial media and crisis communication: Explicating the social-mediated crisis communication model page 163-186
650		0	_aCOMMUNICATION _936013
700	0		_9220067 _aDudo, Anthony _eEditor
700			_9230004 _aKahlor, LeeAnn _eEditor
850			_aSPU
910			_aคณะดิจิทัลมีเดีย นศ.สั่งซื้อ งาน SPU Book Fair 2019 _bร้าน Medsciences Books _c050320 _pF068043
942			_cGEN _2lcc
998			_agift 1216 _aniparat 0320 _bgift 1216