| 000 | 00928nam0a22002530004500 | ||
|---|---|---|---|
| 005 | 20180824155126.0 | ||
| 008 | 160917s2016 mau eng | ||
| 020 |
_a0071123121 _c850 |
||
| 050 | 0 | 0 |
_aHF 1416 _bC37I 2013 |
| 100 | 1 |
_972446 _aCateora, Philip R. |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora _h[book] |
| 250 | _a11 th ed | ||
| 260 |
_aBoston, MA : _bMc Graw-Hill Higher Education, _c2013 |
||
| 300 |
_axxv, 693 P. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and indexes | ||
| 505 | 0 | _aThe Scope and Challenge of International Marketing | |
| 505 | 0 | _aThe Dynamics of International Markets | |
| 650 | 0 |
_aEXPORT MARKETING _934104 |
|
| 650 | 0 |
_aINTERNATIONAL BUSINESS ENTERPRISES _937661 |
|
| 700 | 1 |
_aBLANK AUTHORITY TEXT _999758 |
|
| 700 | 1 | 0 |
_970158 _aGraham, John L. |
| 942 | _cGEN | ||
| 999 | _c180131 | ||