000			00852nam a2200265 4500
999			_c177814
003			SPU
005			20180913105835.0
008			160122s2015 eng
020			_a9781446248621 _c3000
040			_aSPU
049			_aSPU_CHN
050	0	0	_aHF 5414 _bF73S 2015
100	0		_aFrench, Jeff _9215520
245	1	0	_aStrategic social marketing / _cJeff French & Ross Gordon, author
260			_aLondon : _bSAGE Publications Ltd, _c2015
300			_axvii, 429 p. ; _c23 cm.
505	0		_aThe importance of social marketing for social policy page 3-18 - - The nature of social marketing page 19-52 - - Marketing social good page 53-82 - - The social marketing mix page 83-124 - - Strategic social marketing page 125-148 - - Creating value in social marketing page 149-180 - - Systems thinking and social marketing page 181-208 - - Using theory in social marketing page 209-256 - - Research approaches in social marketing page 257-278 - - Research methods in social marketing page 279-310 - - Social marketing and social programme design page 311-344 - - planning social marketing interventions page 345-369 - - Embedding social marketing within social programmes page 369-392 - - Critical social marketing page 393-418 - - Afterword page 419-420
505	0		_aPart II : WHAT?
505	0		_aPart III : HOW?
650		0	_aSOCIAL MARKETING _950734
700	1	0	_aGordon, Ross _9215521
850			_aSPU
942			_cGEN _2lcc
998			_atook 0116 _btook 0116