| 000 | 01123nam a2200277 4500 | ||
|---|---|---|---|
| 005 | 20170415123620.0 | ||
| 008 | 160122s2015 eng | ||
| 020 |
_a9781138853829 _c3000 Bht. |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHD 59 _bP82 2015 |
| 245 | 0 | 0 |
_aPublic relations as relationship management : a relational approach to the study and practice of public relations / _cedited by Eyun-Jung Ki, Jeong-Nam Kim, and John A. Ledingham _h[book] |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2015 |
||
| 300 |
_axxx, 328 p. ; _c23 cm. |
||
| 449 | 0 | _aCHON09 | |
| 505 | 0 | _aThe evolution of relationship theory | |
| 505 | 0 | _aExpansion of organization-public relationships | |
| 505 | 0 | _aEmergent perspectives : culture, globalization, and new technologies | |
| 650 | 0 |
_aPUBLIC RELATIONS _937301 |
|
| 650 | 0 |
_aCOMMUNICATION IN ORGANIZATIONS _937666 |
|
| 650 | 0 |
_aCORPORATIONS _xPUBLIC RELATIONS _952625 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0116 _btook 0116 |
||
| 999 | _c177804 | ||