| 000 | 01076nam a2200301 a 4500 | ||
|---|---|---|---|
| 999 | _c177176 | ||
| 003 | SPU | ||
| 005 | 20181004125425.0 | ||
| 008 | 151202s2016 enkm a001 0 eng d | ||
| 020 |
_a9781138775848 _c2990 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 |
_aHD 69.B7 _bD56N 2016 |
||
| 100 | 1 |
_aDinnie, Keith _9156448 |
|
| 245 | 1 | 0 |
_aNation branding: Concepts, issues, practice / _cKeith Dinnie, author |
| 246 | _aNation branding | ||
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2016 |
||
| 300 |
_axxx, 275 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aPart I: Scope and scale of nation branding page 1-86 | |
| 505 | 0 | _aPart II: Conceptual roots of nation branding page 87-162 | |
| 505 | 0 | _aPart III: Ethical and pragmatic issues in nation branding page 163-212 | |
| 505 | 0 | _aPart IV: Current practice and future horizons for nation branding page 213-268 | |
| 650 | 4 |
_aINTERNATIONAL ECONOMIC RELATIONS _930155 |
|
| 650 | 0 |
_aPRODUCT MANAGEMENT _949600 |
|
| 650 | 0 |
_aGLOBALIZATION _945986 |
|
| 850 | _aSPU | ||
| 942 |
_cGEN _2lcc |
||
| 998 |
_atook 1215 _btook 1215 |
||