| 000 | 01120nam a2200301 4500 | ||
|---|---|---|---|
| 999 | _c177121 | ||
| 003 | SPU | ||
| 005 | 20190802160112.0 | ||
| 008 | 151127s2015 eng | ||
| 020 |
_a9780415837248 _c3139 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 | 0 | 0 |
_aG 155.A1 _bE92S 2015 |
| 100 | 0 |
_aEvans, Nigel _987637 |
|
| 245 | 1 | 0 |
_aStrategic management for tourism, hospitality and events / _cNigel Evans |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2015 |
||
| 300 |
_axx, 708 p. ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and indexes | ||
| 505 | 0 | _aPart 1: Strategy and the tourism, hospitality and events contexts page 1-72 | |
| 505 | 0 | _aPart 2: Analysing the internal environment page 73-238 | |
| 505 | 0 | _aPart 3: Analysing the external environment and SWOT page 239-316 | |
| 505 | 0 | _aPart 4: Strategic selection page 317-468 | |
| 505 | 0 | _aPart 5: Strategic implementation and strategy in theory and practice page 469-580 | |
| 505 | 0 | _aPart 6: Case analysis for tourism, hospitality and events page 581-679 | |
| 650 | 0 |
_aTOURISM _xMANAGEMENT _951414 |
|
| 650 | 0 |
_aHOSPITALITY INDUSTRY _xMANAGEMENT _949613 |
|
| 650 | 0 |
_936840 _aSTRATEGIC PLANNING |
|
| 850 | _aSPU | ||
| 942 |
_cGEN _2lcc |
||
| 998 |
_atook 1115 _btook 1115 |
||