| 000 | 01014nam a2200277 4500 | ||
|---|---|---|---|
| 999 | _c177119 | ||
| 003 | SPU | ||
| 005 | 20180927145730.0 | ||
| 008 | 151127s2015 eng | ||
| 020 |
_a9781138789838 _c2890 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 | 0 | 0 |
_aHF 5415.5 _bB87C 2015 |
| 100 | 0 |
_aButtle, Francis. _9103776 |
|
| 245 | 1 | 0 |
_aCustomer relationship management: Concepts and technologies / _cFrancis Buttle & Stan Maklan, author |
| 246 | _aCustomer relationship management | ||
| 250 | _a3th ed. | ||
| 260 |
_aLondon : _bRoutledge, Taylor & Francis, _c2015 |
||
| 300 |
_axxv, 400 p. : _bill ; _c25 cm. |
||
| 505 | 0 | _aPart I: Understanding customer relationships page 1-116 | |
| 505 | 0 | _aPart II: Strategic CRM page 117-208 | |
| 505 | 0 | _aPart III: Operational CRM page 209-286 | |
| 505 | 0 | _aPart IV: Analytical CRM page 287-338 | |
| 505 | 0 | _aPart V: Realizing the benefits of CRM page 339-384 | |
| 505 | 0 | _aPart VI: Looking to the future page 385-390 | |
| 650 | 0 |
_aCUSTOMER RELATIONS _xMANAGEMENT _956042 |
|
| 700 | 1 | 0 |
_aMaklan, Stan _9214794 _eCo-author |
| 850 | _aSPU | ||
| 942 |
_cGEN _2lcc |
||
| 998 |
_atook 1115 _btook 1115 |
||