000			01131nam a2200301 4500
999			_c177103
003			SPU
005			20180926160114.0
008			151127s2015 eng
020			_a9780749473273 _c1750
040			_aSPU
049			_aSPU_CHN
050	0	0	_aHF 5415 _bJ43V 2015
100	0		_aJefferson, Sonja _9214758
245	1	0	_aValuable content marketing : how to make quality content your key to success / _cSonja Jefferson & Sharon Tanton, author
250			_a2nd ed.
260			_aLondon : _bKogan Page, _c2015
300			_axvi, 309 p. : _bill ; _c23 cm.
505	0		_aIntroduction page 1-8
505	0		_aPart One: Why valuable content? page 9-10 -- Chapter 01: Buying has changed. Has your marketing caught up? page 11-21 -- Chapter 02: What is valuable content and why does it win you business? page 22-34 -- Chapter 03: Guiding principles for your valuable content page 35-46
505	0		_aPart Two: What valuable content? page 47-49 -- Chapter 04: Blogging page 50-67 -- Chapter 05: Social media page 68-87 -- Chapter 06: Email newsletters page 88-101 -- Chapter 07: Search engine optimization page 102-113 -- Chapter 08: Deeper written content, ebooks, white papers, slideshares and published books page 114-132 -- Chapter 09: Video, audio, infographics and more page 133-146 -- Chapter 10: Widen your reach: PR, guest blogging, events and paid advertising page 147-156
505	0		_aPart Three: How to supercharge your business with valuable content page 157-158 -- Chapter 11: Pulling together a valuable content strategy page 159-195 -- Chapter 12: Making your website valuable page 196-220 -- Chapter 13: How to write valuable content page 221-234 -- Chapter 14: How to sell with valuable content page 235-246 -- Chapter 15: Winning the challenge of constant content generation page 247-264 -- Chapter 16: Troubleshooting Q&A: Answers to the big content questions page 265-274 -- Conclusion and your new manifesto for marketing people love page 275-276
650		0	_aMARKETING _934000
650		0	_aINTERNET MARKETING _946868
650		0	_aCUSTOMER RELATIONS _951318
700	1	0	_aTanton, Sharon _9214761 _eCo-author
850			_aSPU
942			_cGEN _2lcc
998			_atook 1115 _btook 1115