000			02195nam a2200337 4500
003			SPU
005			20200916093517.0
008			150930s2015 mau eng
020			_a9781292056586 _c1715
040			_aSPU
049			_aSUP_CHN
050	0	0	_aHM 1221 _bW54P 2015
100	0		_aWilcox, Dennis L. _970361
245	1	0	_aPublic relations: Strategies and tactics / _cDennis L. Wilcox, Glen T. Cameron & Bryan H. Reber
250			_a11th ed.
260			_aHarlow : _bPearson, _c2015
300			_a624 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index
505	0		_aPart 1 Role: Defining public relations pp. 27-64 -- The evolution and history of public relations pp. 65-95 -- Ethical consideration and the role of professional bodies pp. 96-120 -- The practice of public relations pp. 121-148
505	0		_aPart 2 Process: The role and scope of research in public relations pp. 149-176 -- The public relation process pp. 177-196 -- Communication concepts and practice in public relation pp. 197-222 -- Evaluation and measurement of public relations programs pp. 223-244
505	0		_aPart 3 Strategy: Public Opinion: Role, scope, and implications pp. 245-273 -- Conflict management and crisis communications pp. 274-302 -- Audiences pp. 303-325 -- Law and applications pp. 326-356
505	0		_aPart 4 Tactics: Internet and social media: Role & scope in public relations pp. 357-388 --Media relations management: Print media pp. 389-419 -- Media relations management: Electronic media pp. 420-443 -- Event management pp. 444-470
505	0		_aPart 5 Application: Communicating corpoate affairs pp. 471-498 -- Public relations in entertainment,sports, and tourism pp. 499-518 -- Public relations in government pp. 519-543 -- Global public relations in an interdependent world pp. 544-570 -- Public relations in non-profit, health, and education sectors pp. 571-595
650		0	_aPUBLIC RELATIONS _937301
650		0	_aPUBLIC RELATIONS _zUNITED STATES _975778
700	1	0	_aCameron, Glen T. _9150494 _eCo-author
700	1	0	_aReber, Bryan H. _9214030 _eCo-author
850			_aSPU
942			_cGEN _2lcc
998			_atook 0915 _btook 0915
999			_c176505