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| 005 | 20190109105047.0 | ||
| 008 | 150824s2015 mau eng | ||
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_aGV 716 _bD43S 2015 |
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_aDegaris, Larry _9213556 |
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_aSports marketing : A practical approach / _cLarry Degaris, author |
| 260 |
_aNew York : _bRoutledge, _c2015 |
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| 300 |
_axiv, 281 p. : _bill ; _c25 cm. |
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| 449 | 0 | _a110203 | |
| 505 | 0 | _aPart I: Strategy page 1-74 | |
| 505 | 0 | _aPart II: Gate revenue page 75-122 | |
| 505 | 0 | _aPart III: Media page 123-182 | |
| 505 | 0 | _aPart IV: Sponsorship page 183-269 | |
| 650 | 0 |
_aSPORTS _zUNITED STATES _xMARKETING _9146682 |
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_aซื้อทดแทน _b240815 |
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_cGEN _2lcc |
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